How to use Incoterms to your Advantage

Have you ever used Amazon Prime? The free two-day shipping has raised the bar for consumer expectations and permanently changed the retail industry. Widely recognized as “The Amazon Effect,” this term refers to customer expectations that all packages will arrive quickly and shipping is cheap. This mindset shift has crept into B2B industries, with business customers expecting goods quickly, affordably and hassle free. 

If you’re exporting goods internationally, you need to make the shipping experience as easy and seamless for your customer as possible. Leveraging the right Incoterm can transform logistics into a competitive advantage.

The 11 Incoterms vary in how much of the shipping you will cover. If you’re only getting the goods halfway to the customer, they’ll be required to manage the remainder of the transportation. Mistakes often happen in the handoff and your customer might experience increased paperwork, shipment delays and unexpected costs, which negatively affects their buying experience with you. Selecting the right Incoterm can create a seamless customer experience.

Whether you’re importing or exporting, understanding Incoterms will help you make informed shipping decisions so you can transform logistics into a competitive advantage. For a comprehensive breakdown of the 11 Incoterms and how to choose the best one for your shipments, sign up for the Incoterms 101 webinar on September 24th.